Brighton Illustrators Group Meeting

Last week i was invited to talk to the Brighton Illustrators group  at their Nuts and Bolts event.
The evening was packed full of great advice and tips for illustrators and creative types looking at self promotion, accounting and marketing. 

The night started with a great informative talk by Jo Boote discussing sole traders and accountancy. 
I followed with a talk on common sense marketing. I discussed the main marketing points creatives' could be looking to do to ensure their success in an ever more competitive industry.
My talk covered online and offline marketing, from social media and networking to printed mailings and Contact book, how to be targeted and the need to use common sense and creativity.
Among other things I also had a pie chart, as it wouldn't be a proper presentation without one:)

The evening was rounded off with a panel of Illustrators, Alan Baker, Nye Wright and Sean Sims answering questions on what marketing and self promotion has worked for them.

If your interested in becoming a member of the Brighton Illustrators Group click here its a great source of information and great way to show case your portfolio to potential clients.

"The Brighton Illustrators Group (BiG) is not an illustration agency but a group run by illustrators for illustrators on a voluntary basis. Since BiG was formed 22 years ago its role has been to support and advise freelance illustrators living in Brighton and the surrounding area. Our aim it to share information about professional practice though our meetings, newsletters and website as well as providing networking opportunities. Our further principal aim is to promote the use of illustration through our website and raise the profile of the group."

If you are interested in self promotion in the creative industry and missed my talk a white paper will be available to download shortly, please email me to secure your copy.